UK commercial broadcaster ITV has struck its first mobile TV catch-up deal with mobile operator Three UK.
Seachange International-owned On Demand Group has been chosen by ITV to deliver the latter’s content to smartphones via Three’s mobile network.
Under the terms of the deal, Three’s customers will be able to watch a selection of the latest catch-up and archive content from ITV including X-Factor, Coronation Street, I’m a Celebrity…Get Me Out of Here! and Secret Diary of a Call Girl.
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