Fears of a double-dip recession have caused some advertisers to reduce their spending and forecasters have downwardly revised their projections accordingly.
ZenithOptimedia says that the industry has not yet seen the sharp budget cuts and cancelled campaigns that marked the start of the last advertising downturn, but has lowered its July forecasts because of a slower than expected economic recovery in developed markets.
It still expects year-on-year ad revenues to be in positive territory, but has lowered the year-on-year growth figure to 3.6%, which would take the global total to US$466 billion. Fourth quarter growth has been trimmed from the 5.9% predicted in July to 5.3%. ]
TV will, however, remain the growth driver of ad revenues. Zenith forecasts that the medium will account for 46% of all new ad dollars between 2010 and 2013 and its share of the overall pie will increase from 39.8% in 2010 to 40.5% in 2013.
Just over a week to go to register for @llnw's #webinar on July 25 about overcoming the latency hurdle in deliverina https://t.co/GIDWlMYDRl
17 July 2018 @ 09:00:02 UTC
.@P7S1Group moves forward with #4K #UHD #TV plans. https://t.co/KAWEJsDx8J https://t.co/3FOE506RpG
17 July 2018 @ 08:00:00 UTC
Department of Justice chances of success aremotea, says @ATT chief. #Fox #21CenturyFox #Comcast #TVa https://t.co/uNx68qaqQb
16 July 2018 @ 20:00:01 UTC
ICYMI: Online #video viewing to exceed an hour per day in 2018, according to @zenith. https://t.co/ZPDqQsrNQm https://t.co/hxIxnoTqeI
16 July 2018 @ 18:00:01 UTC
ICYMI: Mediaset strikes deal with @DAZN_IT to bring #SerieA to premium subscribers. https://t.co/ch7DOHmFuI
16 July 2018 @ 17:00:01 UTC
