Last month, Reed Hastings, CEO of the company, announced plans to rebrand its DVD business to Qwikster, saying it would operate a completely separate website to the streaming service, meaning customers wanting rental and streaming services would require two subscriptions and receive two bills. The move was in response to criticism from customers that changes to Netflix’s business model meant the company had effectively hiked prices for top tier subscribers. “I messed up. I owe everyone an explanation,” Hastings said at the time.
In a new blog post, Hastings confirmed that Qwikster has been scrapped and Netflix customers will continue to be able to rent DVDs and stream movies using one account. “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.”
The price changes that sparked the initial wave of criticism from Netflix will remain, Hastings said.
EU close to decision on whether to give UK’s CMA final say on Virgin-O2 merger digitaltveurope.com/2020/10/27/eu-… https://t.co/6Sc6ivLNNu
27 October 2020 @ 15:04:01 UTC
RDK4 now available, Humax unveils new RDK voice assistant box and gateway digitaltveurope.com/2020/10/27/rdk… https://t.co/BfmYUoGz0m
27 October 2020 @ 13:01:32 UTC
‘Exceptionally low’ English Premier League PPV figures could cause u-turn digitaltveurope.com/2020/10/27/exc… https://t.co/3NtnkxvaMd
27 October 2020 @ 12:16:26 UTC