TiVo chief: cable should embrace OTT

Cable operators should consider bundling over-the-top services from the likes of Netflix as part of their offering, according to TiVo CEO Tom Rogers.

Speaking at an Advertising Week event in New York, Rogers said that TiVo was now seeing greater interest in its products from US cable operators. He said that it was important for the cable industry to embrace over-the-top content in order to combat ‘cord-cutting’ by subscribers.

Separately, a report from research group Magnaglobal has suggested that up to nine million additional US TV homes may be without pay TV services by 2016, with about four million homes cancelling their services and a further five million homes taking a decision not to subscribe to pay TV in the first place.