Interactive TV specialist Nagravision has announced plans to ramp up its advanced advertising business in a move that will see it acquire Sigma Systems’ Subscriber Information Service (SIS) platform. Sigma will continue its product development and deployment support for Nagra’s SIS business.
The SIS enables service providers to aggregate disparate sources of customer information such as location, subscriber demographics, services and usage trends into a single view for audience qualification. This in turn allows service providers to match relevant advertising with the appropriate audience.
“Nagra is committed to enabling advanced advertising capabilities, addressability in particular, for service providers worldwide,” said Paul Woidke, senior vice-president and general manager, advanced advertising for Nagra. “Sigma Systems is the pre-eminent developer of an SCTE-130 compliant SIS platform. By entering into this partnership agreement and integrating SIS into our advanced advertising offering, we are ensuring that audience qualification is an integral part of our solution – and that it can be leveraged to deliver the right message to the right audience. Combined with our existing advanced advertising components, the SIS acquisition sets a new benchmark in turnkey advertising solutions that can be available to our customers not only in the United States, but worldwide.”