The application, developed by London-based digital marketing agency LBI, takes customers on a tour of the service using a male character that has been developed using data acquired through the questions most frequently asked of BT’s ‘live person’ virtual assistant. He can answer questions and highlight the features of the BT Vision set-top box.
Nick Wong, director of online at BT Retail Consumer, said: “Our vision for BT.com is to build innovation on top of a strongly customer-focused strategy and to keep adding value to the overall online experience. The work we’ve done with LBi to produce this rich demo matches a data-driven approach with a fun, interactive character who we hope will make learning about BT Vision simple and enjoyable for our customers.”
BT Vision is a hybrid TV platform offering Freeview DTT channels and a range of premium TV services.