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Rebranded MyVideoRights raises £2.75 million

MyVideoRights, the online rights exploitation company, has received a cash injection of £2.75 million (€3.2 million).

It will use the money to develop apps for smartphones, connected TVs and tablets and to expand within Europe and the US.

The money comes from MMC Ventures, YouTube EMEA partnerships director Patrick Walker and former Endemol exec Peter Bazelgette.

The company, which manages content for companies and artists including the Football Association, Mr Bean and Ministry of Sound, has also announced a name change to Base79.

MMC Ventures’ spokesperson Tracy Dorée said, “MMC invests growth equity in dynamic young UK companies. We back companies at an early stage and work in partnership with them to grow to substantial scale and profitability. It’s clear that Base79 is realising its enormous potential and we’re excited to provide the investment that helps the company meet its international ambitions and expand its product offering for the benefit of their partners.”