Mediaset Italia is to launch in Israel after distributor Chello Zone struck a carriage deal with Israeli cable platform HOT.
The move means that the international version of the Italian commercial broadcaster will launch to around 900,000 HOT subscribers. It will air series from Canale 5, Italia 1 and Rete 4.
Patricio Teubal, head of sales at Mediaset Italia, said: “Mediaset Italia showcases some of the most popular programming in Italy and its launch on HOT, the leading TV company in Israel, means the channel is now available to circa 900,000 viewers. Its mix of entertainment, news, drama and sitcoms ensures its international appeal across a wide demographic, making the channel a compelling proposition for viewers.”
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