Online TV specialist KIT Digital is partnering with LG to launch a joint over-the-top video platform for live and on-demand content on LG’s connected TV range.
Under the terms of the deal, LG will use the KIT Video Platform, KIT Digital’s cloud-based video asset management solution, to power its 3D Zone service, which provides applications on LG Smart TVs for viewing premium 3D video content. The two parties will also approach global multichannel video programming distributors to offer them the ability to operate their premium content services on LG Smart TVs.
“As LG enters the domain of content portals and app stores, we require partners such as KIT digital to assist us in multiscreen, IP-based video production, management and delivery,” said Young-jae Seo, vice-president in charge of LG’s Smart TV team. “This robust cloud-based video content solution will be an important driver for our Smart TV strategy, as well as our proposed offering to [multichannel video programming distributors] globally. This new ecosystem requires partnership and collaboration with businesses that are dedicated to providing and developing the technologies to meet growing customer demand for access to premium 3D content in the home.”
Future cooperation between KIT digital and LG will also focus on multiscreen delivery across connected LG Electronics products. Billing and back office services to support paid content opportunities will also be delivered under the agreement.