Africa7, a new free-to-air channel, is launching in Senegal in September and will also roll out via satellite across Africa and Europe.
The channel, which is operated by Senegal’s Citizen Media Group, will air educational, cultural and sports programming in English and French.
“The broadcast licence, awarded in August 2010, represents a wonderful opportunity to diversify and develop what we have already been doing, providing education through entertainment. Africa7 programming is a balanced mix of entertainment and culture. There is space for this kind of concept in Africa today. Many people are extremely supportive and enthusiastic about the channel, as there seems to be a real need for the content that we plan to broadcast,” said channel president Oumou Wane.