Rovi selected for Panasonic connected TV EPGs

Digital TV technology company Rovi Corporation has announced that its TotalGuide will power Panasonic’s next generation electronic programme guide (EPG) for its connected TV and DVD and Blu-ray recorder products in Europe.

Rovi TotalGuide is a media guide that provides a single destination for finding and discovering various types of content. It includes descriptive information and rich multimedia on cast, programmes and movies, and enables consumers to navigate from one content element to another, a key aspect of Rovi’s ‘six degrees’ media discovery experience.

In addition, TotalGuide features interactive advertising capabilities that enable brands to engage with consumers that extend beyond traditional banner and commercial advertising.

“We share a similar vision with Panasonic of bringing easy, intuitive, and interactive features to the connected TV, and are pleased that TotalGuide will help power an enhanced consumer experience on Panasonic’s high-quality products,” said Thomas Carson, executive vice-president, worldwide sales and marketing, Rovi. “By incorporating sophisticated search, recommendations, and interactive advertising technologies with an advanced user interface, TotalGuide transforms the content discovery experience, helping Panasonic to extend the value it provides to its customers.”

Rovi will be exhibiting at IBC on Stand 5.A31

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