The European Broadcasting Union will demonstrate the depth of technological media innovation and experience among the public service broadcasters that make up the EBU Membership at IBC.
According to the EBU, the advent of large HD domestic screens has made consumers hungrier than ever for higher quality broadcast transmissions. 1080p/50 is a format at the forefront of production technology today, and in future it may even become viable to deliver 1080p/50 to the home, it said. The EBU will illustrate this potential with live end-to-end 1080p/50 transmissions between Frankfurt, Geneva and Amsterdam.
IT-based production with Service Oriented Architectures (SOA) is another issue that will feature in the EBU’s presentations at IBC. Visitors will be introduced to the joint EBU and AMWA project, called Framework for Interoperable Media Services (FIMS). FIMS is working to develop a specification for open solutions, under strict compensation-free licensing terms, for the successful future deployment of SOA technology in IT-based production.
In the web TV, connected TV and companion screen spaces, the EBU will provide comparisons, in the 1080p HDTV format, between H.264 and VP8 for web-based video encoding, to highlight broadcast-critical aspects. It will also showcase several companion screen applications.
The EBU will also assess the latest hybrid TV proposals from EBU Members, including France Télévisions, ARD, ZDF and RAI. The EBU will also show the latest application using HbbTV and Multimedia Home Platform (MHP).
The EBU will be exhibiting at IBC on stand 10.F20
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