Media management provider Red Bee Media has commissioned an industry-wide study into the future of media and the impact of new technologies, changing consumer behaviours and evolving business models.
Red Bee’s programme, Tomorrow Calling, is intended to build a picture of the media world, its technological possibilities and market dynamics in 2020, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers. Commissioned by Red Bee Media and conducted with MTM London, a provider of research and strategic advice to the media, technology and communications sectors, Tomorrow Calling will draw together leading minds in media and seek to provide guidance for broadcasters, content owners, studios, platform owners, technology partners and brands, according to the company. It will culminate in a full report to be published in 2012.
The study will explore three key themes: networks, platforms and devices; the changing media audience; and 2020 business models. The first panel debate will take place on Tuesday September 27 in London and will be chaired by media commentator and BBC NewsWatch presenter Raymond Snoddy. He will be joined by Bruce Daisley, sales director, YouTube and display, Google, Claire Tavernier, senior executive vice-president, FMX and worldwide drama, FremantleMedia, John Bishop, director, strategic initiatives, Cisco, Ian Mecklenburgh, director, consumer platforms and devices, Virgin Media, Steve Plunkett, director, technology and innovation, Red Bee Media and Dharmash Mistry, partner, Balderton Capital. The ‘Changing Media Audiences’ panel debate is scheduled to take place in November 2011 with the final debate scheduled for early 2012.
Red Bee Media will be exhibiting at IBC on Stand 1.A40
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