Wowza and partner for simplified adaptive bitrate streaming

Media server software company Wowza Media Systems and, the video encoding service company, have announced a partnership that provides Wowza customers with custom presets to simplify the preparation and transcoding of videos into the optimal formats for adaptive bitrate delivery by the Wowza Media Server.

The Wowza Media Server supports live and VOD adaptive bitrate streaming. However, the company says encoding file content for adaptive bitrate delivery to popular playback clients, such as Flash, Silverlight and Apple iPhone/iPad, can be challenging for many enterprises. Using’s cloud-based encoding solution and proprietary Encoding Intelligence, Wowza customers can take advantage of a new set of Wowza encoding presets to produce common adaptive bitrate files from the various source file formats for any-screen delivery by Wowza Media Server.

“Wowza is committed to offering its customers unified solutions for managing their live and on-demand video delivery,” said Dave Stubenvoll, CEO and co-founder of Wowza Media Systems. “By partnering with, a trusted brand in the video ecosystem, our customers no longer need to struggle with the complex encoding process. simply takes care of it.”

Wowza will be exhibiting at IBC on Stand 13.121

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