thePlatform available in Nordic region

Comcast-backed multi-platform video technology company thePlatform has signed a reseller agreement with Sweden-based digital media consulting company Real Life Venture covering the Nordic region.

The deal means content providers in Denmark, Finland, Iceland, Norway and Sweden can use thePlatform to publish video to PCs, mobile devices and TV using mpx, a video publishing platform, with additional customization and system integration services from Real Life.

The first joint customer is AB Trav och Galopp for their ATG Vision initiative, the official international website of the Swedish Horse Racing Totalisator Board, which is using mpx to publish and manage video content for Swedish Racing including race replays, coverage, jockey profiles and introductory videos on racing and betting.

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