Over-the-top TV and video-on-demand services from pay TV operators will deliver combined revenues of over US$30 billion (€21 billion) in five years’ time, according to IMS Research.
The research group forecasts that OTT video services will generate US$16.4 billion in 2016, while pay TV VOD services will provide another US$14.7 billion, giving a total of US$31.1 billion.
Revenue from such services will be boosted by the growing penetration of fixed connected devices and growth in bandwidth, while pay TV via the set-top will continue to deliver the majority of on-demand entertainment, he emergence of other devices including connected TV sets and games consoles will have a significant impact on on-demand viewing, according to IMS’s Over-the-Top Video – Service Delivery & Business Models – 2011 edition report.
IMS Research forecasts that 5.9 billion pay OTT transactions (including subscription-based transactions) will be initiated via fixed in-home devices in 2016, up from about 563 million this year, compared with estimated 12.9 billion pay VOD and OTT transactions via set-top boxes by 2016, up from about 5.2 billion this year.
However, traditional pay TV revenues, estimated at US$244 billion in 2010, will continue to provide by far the greatest proportion of video revenues by comparison with OTT and VOD services, according to IMS Research.
Insight TV launches on Polsat Box and Netia in Poland digitaltveurope.com/2022/01/21/ins… https://t.co/cIU6SJaPAa
21 January 2022 @ 19:00:00 UTC
DTVE: the week in view – @Netflix’s ‘poor’ results serve as reflection of pull-forward pandemic and a competitive s… twitter.com/i/web/status/1…
21 January 2022 @ 18:30:00 UTC