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Discovery brings 3D to Sky and Virgin Media

Discovery Networks International has signed its first-ever 3D deals outside the US. The broadcaster has inked deals with UK pay TV platforms BSkyB and Virgin Media to provide a range of 3D content.

3D programming covering natural history, engineering, extreme sports and crime documentary will air on Sky’s 3D channel and Virgin Media’s 3D VOD platform next month.
The deal includes 3D Safari and Beautiful Freaks. In addition, 3net, the joint venture of Discovery Communications, Sony Corporation and IMAX Corporation in the US, will provide a “significant” amount of 3D content starting with High Octane.

“The uptick of 3D internationally is just around the corner – and as the industry pioneer in emerging technologies – Discovery is on hand to provide international distribution partners the best in 3D content,” said Mark Hollinger, president and CEO of Discovery Networks International.  “Discovery is collaborating with key industry leaders in 3D technology and production to provide high-quality programming that will jump off the screen and captivate viewers around the globe.”