Ono hopes TiVo will halt TV churn

Ono expects to start marketing TiVo service by the end of the year. The Spanish cable operator will be hoping the introduction of the advanced DVR platform will improve its pay TV performance after losing 7,000 TV customers between April and June.

Ono blamed tough economic conditions for reducing its TV subscriber base to 952,000 at the end of the year. “In June 2010 we signed a strategic agreement with TiVo to develop a next generation TV service. We expect this new TV product (currently under development) will help us to provide our customers with a best in class experience and a wide variety of contents that integrates broadcast and broadband television in a way that goes beyond the traditional pay television features,” the company said in a statement.

Ono’s high speed broadband services are proving successful, with almost 270,000 customers taking 30Mbps or 50Mbps services, which represents 29% of the total broadband customer base. The total base stood at 1.414 million at the end of June, compared with 1.356 million a year earlier.

Second quarter revenues remained flat at €368 million but EBITDA was up 6% to €187 million.