Switzerland-based video-on-demand content supplier Viewster has signed a deal with Panasonic that will make its VOD platform available on the Viera Connect portal on Panasonic’s connected Viera Cast TVs, blu-ray players and other connected devices. The deal means Viewster will be available in over 90 countries.
“This is a hugely significant deal for Viewster”, said Elizabeth Cowley, senior vice-president strategic partnerships, Viewster. “Panasonic marks our fifteenth deal with a device manufacturer but the scale of Panasonic’s operations makes this our largest footprint deal, and helps us to strengthen Viewster’s position in the dozen key markets we are committed to dominating. We can now say emphatically that no other VOD service is available on as many devices in as many countries and languages as Viewster.” Viewster said it had earmarked Germany, Austria, Switzerland, Italy, Spain and Scandinavian markets as “fundamental to its long term market share”, and said the US, Canada, Benelux, France, Poland and UK were also “highly significant markets”.
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