Multichoice has launched South Africa’s first DTH-based VOD service.
The pay TV operator’s BoxOffice platform will roll out in several phases. Initially, DStv Premium subscribers with a DVR will be able to rent Hollywood movies at an introductory price of ZAR25 (€2.57) per title for a 48-hour period. A maximum of 15 movies will be available at any one time due storage capacity constraints on DVRs, with new movies added regularly.
The next phase of the BoxOffice roll out will be an online offering, available to all South African broadband users by the end of this year.
John Kotsaftis, CEO of DStv Online said: “BoxOffice positions DStv as a front-runner in the VOD market in South Africa. This service aligns South Africa with global developments in on-demand video. Offering a VOD service via satellite initially, allows us to make it widely and instantly available to our subscribers, regardless of constraints in broadband availability in South Africa.”