Consumers in western countries will increase their use of telecoms, media and technology services by almost 40 minutes a day over the next five years, according to a study by Analysys Mason.
Usage of PCs, tablets and mobile phones will increase at the expense of traditional devices including TVs and radios, according to the group. TVs will account for about 35% of usage by 2016, down from about 39% today.
By 2016, only about half of consumers usage of mobile handsets will be dedicated to voice or text-based communication, down from two thirds in 2011, according to the study, A Day in the Life: Profiling Consumer Telecoms and Media Usage and Value. In terms of media activity over all devices, Analysys Mason predicts that gaming, messaging and browsing will grow as a proportion of the total, while video consumption will actually fall slightly proportionally.Â
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