Nielsen report confirms growing dominance of TV

More research has confirmed that TV is taking a larger share of cumulative global ad revenues. Nielsen’s Global AdView Pulse reports that TV increased its share of all advertising to 65.3% in the first quarter of 2011 compared with a 63.5% share in the same period a year earlier.

“With US$6.50 (€4.62) of every ten dollars being spent on television, it’s clear that TV remains the most important and cost effective advertising medium for companies looking to reach new consumers, especially in booming emerging markets,” said Randall Beard, Nielsen’s global head of advertiser solutions.