Revenue from satellite pay TV will this year eclipse that from cable for the first time and continue to increase steadily over the next five years, according to Digital TV Research.
Satellite services are forecast to generate US$86 billion (60 billion) by 2016 compared with US$71 billion last year. The US will remain the market leader, generating the most revenue, but its market share will fall as the satellite sector in other territories, notably Brazil, grows quickly.
By country, Brazil will be the fastest-growing in revenue terms over the next five years. In 2016 Brazil will generate US$3.1 billion in satellite revenue, more than doubling the 2010 figure.â¨In terms of number of satellite households, India will be the largest country by 2016 with 44.8 million. The US and UK will be the second and third largest with 36.5 million and 10.7 million respectively. Globally, there will be 195 million satellite TV homes by 2016.
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