INTELLIGENCE
Sky News has claimed top slot by weekly reach amongst international news channels in Europe, according to the latest European Media and Marketing Survey (EMS).
The channel had a daily reach of 2.5 million and a weekly reach of 7.4 million viewers, giving it a daily reach of 5.3% of the audience, followed by Euronews with 3.4%, CNN International with 3.1% and BBC World News with 2.8%. Sky Newss weekly reach was 15.7%, followed by BBC World News with 12.5%.
Business news channel CNBC meanwhile claimed top slot amongst business and financial channels. The results showed its daily reach up 16.4% to 539,000 viewers and its weekly reach up 7.8% to 3.1 million. Combined with online reach, this gives CNBC a weekly reach of 3.9 million viewers.
The study measures the media consumption of well-off Europeans, representing 13% of the population across 20 countries.
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