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New platforms to boost global TV market

The global TV market will grow at an annual rate of 4% between now and 2020, according to a report by France-based research group IDATE.

According to IDATE’s Future TV 2020 report, new non-linear fixed and mobile TV services will capture 15% of the overall market in 2015 and 20% in 2020. Amongst new distribution platforms, the internet will take a 51% share, with mobile platforms taking 27% and managed networks (cable, satellite, terrestrial and IPTV) taking 22%. However, new distribution platforms such as connected TV services could stumble, leaving the field open to traditional distributors, if existing TV channels can maintain control over content rights, according to the report’s authors.