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Lovefilm inks Sony Bravia deal

Lovefilm, the DVD service and online video platform, has inked a deal that will allow customers in Germany to watch movie and TV series directly through their Sony Bravia TV sets.

This comes a few days after the company inked a deal to allow subscribers to stream titles via their Playstation3 consoles. Sony Bravia owners will be able to select the service through the menu bar on their internet video-enabled devices and can watch titles they have added to their rental lists.

“We are working hard to expand the digital service in Europe and this is the next step in making Lovefilm available on as many connected devices as possible,” said Lovefilm chief executive Simon Calver.

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