Digital TV homes will double by 2016
The number of homes equipped with digital TV will double by end-2016, according to new research. Digital TV Research forecasts that digital TV penetration will increase from 42.5% at end-2010 to 80% by end-2016.
Across the 73 countries surveyed by the report authors, 33 will have completed digital switchover by end-2016.â¨The sharp increase equates to an extra 613 million digital TV homes between end-2010 and end-2016. The number of analogue homes will fall from 780 million to 297 million across the same period.â¨
Of the 613 million digital TV homes to be added between 2010 and 2016, 256 million will come from digital cable, said report author Simon Murray. ÂPrimary FTA DTT [homes taking DTT but not subscribing to cable, DTH or IPTV] will bring in a further 154 million, with pay DTT adding five million. Pay IPTV will increase by 121 million, with pay DTH up 56 million and FTA DTH 22 million.Â