Older-skewing Czech IPTV channel rolls out

A new channel for the over-45s launches today in the Czech Republic.

Harmonie will be available in 23 Czech cities, according to local reports. Its owners told local press that the demographic is underserved and particularly attractive for advertisers given that Czech pensioners are estimated to spend CZK20 billion per month. The channel will have regular advertising and TV shopping blocks.  

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