SeaChange partners with This Technology for multiscreen ads

Video-on-demand technology company SeaChange has launched a new multi-screen advertising solution in partnership with dynamic ad insertion specialist This Technology.

The solution, which combines SeaChange’s Infusion Advanced Advertising Platform and This Technology’s Spotlink software, provides video operators with a single web-based interface to manage ad campaigns across video-on-demand, internet and mobile platforms. This enables operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD content.

SeaChange said that video operators previously required multiple and disparate ad systems for different screens. The company is launching the new solution at The Cable Show in Chicago this week.