â¨Pan-European broadcast group RTL will launch two channels in India with Reliance Broadcast, one of the countrys largest media groups.
One of the two English-language channels will be programmed with reality content, mainly sourced from RTLÂs wholly-owned production arm FremantleMedia. The other channel will be a male-skewed offering with action-oriented content.â¨
Reliance already also operates a channels joint venture with CBS and has launched a three-strong offering in association with the US studio.
â¨Andreas Rudas, executive vice-president, regional operations and business development central and eastern Europe at RTL Group, said: ÂRTL Group believes strongly in the Indian market Â a market with a young population which loves TV and impressive potential for further growth.Ââ¨Tarun Katial, CEO of Reliance Broadcast Network, said: ÂThis joint venture brings EuropeÂs leaders to India, and Reliance Broadcast Network is proud to be at the core of creating a revolution in the Indian English entertainment space.â¨Â
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