â¨The UK and France are the most developed of the large, western European TV markets in terms of the roll out of OTT services.
Broadcaster-led catch-up services are driving the uptake of OTT TV in the UK and France, according to research company SNL Kagan.
â¨â¨Italy and Spain, meanwhile, have more limited penetration of OTT services. In Spain there is a gap for OTT services created by high-speed broadband take-up and high pay TV prices deterring consumers, according to Kagan. However, rampant piracy will put a brake on uptake of legitimate OTT services, it added.
â¨â¨In Italy, the competitive environment does not lend itself to OTT start-ups, Kagan says, although the established are well positioned to leverage hybrid DTT/OTT systems to make a big impact long-term.
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