Mediasets Premium Calcio is ItalyÂs most watched pay TV channel, according to ratings agency Auditel.
In the first five months of 2011, Premium Calcio averaged 62,000 viewers over a 24-hour period, giving it a 0.6% market share. Viewer numbers were up 18% compared to the corresponding period in 2010. Mediaset said the growth was down to an increase in the number of Mediaset Premium pay TV subscribers.
Premium Calcio broadcasts live Serie A football matches and during SundayÂs live game viewers averaged 923,000, giving the channel a 3.3% share.
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