Discovery launches localised mobile app

Discovery Networks International has teamed up with mobile app specialist Phunware to launch specially-languaged mobile applications on the iTunes App Store for Spanish, Portuguese and German-speaking users of iPhone, iPod Touch and iPad devices.

The Discovery Channel mobile app is available to users across Latin America in Spanish, and in Brazil in Portuguese. In Germany, Austria and Switzerland, the DMAX application is available in German.

The apps bring access to programmes and characters with a collection of video clips from the network’s series including Gold Rush Alaska, Deadliest Catch and Mythbusters.

The interactive mobile apps are designed to complement Discovery’s on-air offerings with integrated alerts and reminders, complementary content, social TV check-in and social media companion capabilities. Users can use an “I am Watching” button to let contacts on Facebook and Twitter know what they are watching while social media updates from Discovery.