Russian service provider MTS has integrated access to the Omlet-ru multimedia entertainment directory into its digital TV platform.
MTS is using the SmartTUBE service delivery platform from Russian technology provider SmartLabs to allow access to the Omlet.ru site to its IPTV customers. The integration gives subscribers in the Moscow region access to video and movie content from the Omlet.ru portal, which they can pay for via their mobile accounts.
Customers with non-MTS mobile services can pay via SMS. The new service runs on all set-top boxes provided by the operator the MTS Home TV service, according to SmartLabs.
Join us June 22 for DTVE's Digital Symposium session "Addressable advertising and the streaming ecosystem" with… twitter.com/i/web/status/1…
12 June 2021 @ 14:00:01 UTC
DTVE: the week in view – Why has Patrick Drahi just invested £2.2 billion in BT? digitaltveurope.com/comment/why-ha… https://t.co/p7MRaUUcWX
12 June 2021 @ 12:04:00 UTC
ICYMI: @nent_group sells off UK distribution business to @all3media_int digitaltveurope.com/2021/06/11/nen… https://t.co/7e5uHznOpE
11 June 2021 @ 20:30:00 UTC
ICYMI: MultiChoice delivers robust result in face of pandemic digitaltveurope.com/2021/06/11/mul… https://t.co/crgZdxrZCe
11 June 2021 @ 19:30:00 UTC
ICYMI: Amazon ‘poised to make offer’ for Ligue 1 rights digitaltveurope.com/2021/06/11/ama… https://t.co/UDTRacBYTo
11 June 2021 @ 18:30:00 UTC
