â¨French pay TV channel operator MCS is launching a new offering, MCS Bien Ãªtre (MCS Wellbeing). The round-the-clock female-skewed lifestyle channel launches on Numericable this week and on the Free IPTV service next month.â¨
The channel will be programmed with content focused on fitness, dance, Pilates and yoga through the day before moving to fashion and celebrity-related programming in the evenings, including the SplashNews celebrity magazine series.â¨
MCS said there will be a MCS Bien Ãªtre video-on-demand service and online brand extensions. The company already operates sports and extreme sports channels Ma Chaine Sports and MCS Extreme.
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