Nick Jr launches in Poland

Viacom has launched a Nick Jr.-branded service in Poland.

The round-the-clock Polish Nick Jr. will be carried on the Cyfrowy Polsat platform and Multimedia’s cable TV service. The Polish version of the channel, which targets kids aged two to six years old, will run commercial-free.

“The launch of Nick Jr. in Poland is a landmark for MTVNI’s Emerging Markets group as we look to continue building scale with our kids’ brands and further diversify and develop our portfolio across the region,” said Bhavneet Singh, managing director and executive vice-president, emerging markets, Viacom International Media Networks. “The youngest Polish viewers and their parents have an insatiable appetite for quality educational content.”