UK cable operator Virgin Media is to air coverage of the French Open Tennis championship from Eurosport in 3D for the first time.
Virgin Media will showcase Eurosports live and exclusive programming from the centre court at this yearÂs French Open tournament.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: ÂWeÂre delighted to be adding one of the yearÂs most prestigious sporting events to our calendar and giving our customers more of those ÂwowÂ moments in breath-taking 3D. With Sky Sports, Eurosport and ESPN all available in HD and SD and a great choice of sport on demand, Virgin Media is the perfect choice for sports fans everywhere.Â
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