Virgin Media to air French Open in 3D

UK cable operator Virgin Media is to air coverage of the French Open Tennis championship from Eurosport in 3D for the first time.

Virgin Media will showcase Eurosport’s live and exclusive programming from the centre court at this year’s French Open tournament.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “We’re delighted to be adding one of the year’s most prestigious sporting events to our calendar and giving our customers more of those ‘wow’ moments in breath-taking 3D. With Sky Sports, Eurosport and ESPN all available in HD and SD and a great choice of sport on demand, Virgin Media is the perfect choice for sports fans everywhere.”