Endemol launching soccer tournament, Sky takes UK rights

Producer and distributor Endemol is creating a new pre-season soccer tournament and has licensed the UK TV rights to News Corp-backed pay TV operator BSkyB.

The Dublin Super Cup will feature a Premier League Team from the UK, and a top Spanish or Italian side competing alongside a team from the League of Ireland.
Sky has the rights from 2011 to 2013.

Endemol, which launched Endemol Sport in 2009, said it is close to finalizing deals for the inaugural tournament in over 100 countries across the EMEA region, Asia and the Americas. The first edition of the tournament will take place at the end of July and feature Manchester City, Inter Milan, Celtic and Irish team Airtricity.