French cable operator Numericable has introduced an aggressively priced new mobile tariff, offering unlimited calls, texts and mobile internet for under 25.
NumericableÂs offering, which will be available to existing subscribers who pay at least Â29.90 a month for their cable service and will be launched on May 16, is seen as an attempt to capture a larger share of the mobile market ahead of the arrival of FreeÂs service. The latter must launch a 3G mobile service by January next year at the latest.
Unlike Free, which has its own network, Numericable uses the infrastructure of Bouygues Telecom to provide mobile services. Numericable CEO Eric Denoyer said the new tariff was the Âthree times cheaperÂ than rival offerings on the market today. For non-Numericable cable customers, the mobile service will be available for Â49.90 a month.Â
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