Disney XD, the international kids channel, is launching a Marvel programming block.
The network, which is a boy-skewing action-adventure brand that replaced Jetix during 2009, already airs an animated version of The Avengers, but Disney CEO Bob Iger told investors that it was creating a larger block to air both on its channel in the United States and on its international channels. This follows the company’s purchase of Marvel for US$4.2 billion (2.9 billion) in 2009.
â¨”We’re also working on creating a Marvel television block for the Disney XD platform, and there’s a show on the air, there’s one in development, there’s also development activity,” he said on a conference call. “We feel great about Marvel, and we feel really good about the quality of the film that they made that was released this past weekend, Thor.”â¨
This comes as Disney announced its latest financial results, which saw its net profit fall by 1.2% and net income decrease by US$942 million. However, revenue at DisneyÂs media networks increased 12 percent to $4.32 billion, buoyed by advertising and affiliate revenue at cable networks such as ESPN. Profit rose 17 percent to $1.52 billion, with cable earnings up 15 percent.
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