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Government should abandon Digital Tick after switchover, says lobby group

The UK government should take a reduced role in regulating digital-terrestrial TV technology and end the use of the Digital Tick symbol after switchover, according to Intellect, a trade association for the UK technology sector.

The association has published a report arguing that “excessive” regulation of DTT could stifle innovation and sales. It also argues that the Digital Tick, which has been used to guarantee that products will be suitable to allow consumers to watch TV after switchover, should be discontinued once the process is complete lest it is perceived as an ongoing quality mark.

Intellect also called for “clear consistent communication” from the industry on the integration of broadcast with broadband services, together with freedom for manufacturers to innovate and sell products to consumers.