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Google planning revamped TV platform

Google plans to launch a revamped version of its Google TV platform later this year, targeting the service as a complement rather than a substitute for traditional TV, according to various US press reports.

Google TV has largely failed to take off since its initial release, thanks to a failure to attract content partners as well as complaints about an unsatisfactory user experience. Some early previews of the new version are expected at a Google I/O developer conference this week.

Reports suggest that the devices already launched by Sony and Logitech will be upgradeable to the new software, while one report cited sources close to the project as saying that the next generation of Google TV will be based on the Honeycomb version of the Android operating system, which was developed initially for tablet devices. 

Google is expected to focus on the addition of Android apps to the TV platform, as well as a better user experience and integration with faster chipsets.