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Vevo launches in UK

Vevo, the music based online video service, has launched in the UK, marking its international debut.

The service, which is owned by major record labels Universal Music and Sony Music as well as the Abu Dhabi Media Company, was previously only available in the US, although some Vevo content was available internationally via YouTube. The UK launch comes ahead of planned launches in the Middle East, Africa, Brazil and Australia. 

“Because the UK market is very different and very special, our aim is to make the platform chock-full of music videos, interviews, live events, competitions and much more–all from local artists – with some international superstars mixed in as well,” said chief executive Rio Caraeff.