Picturebox launching on Multimedia Polska
Polish cable operator Multimedia Polska is launching video-on-demand service Picturebox after striking a deal with Universal Pictures.
The move marks the second launch of the service in Poland after the NBC Universal-owned venture struck a deal with the n platform. The service, which is also available in the UK, Ireland and Singapore, will see subscribers have access to a raft of Hollywood movies including The Incredibles, Wanted, The Fast and the Furious and Monsters, Inc.
ÂThis is a landmark deal for Picturebox as it establishes yet another major market multiple-platform home for the service, said Belinda Menendez, president, NBC Universal International Television Distribution and Universal Networks International.