Digital Plus launches 3D channel on Astra

Spanish pay TV operator Digital Plus has launched a demo 3D TV channel using capacity from SES Astra’s 23.5° East orbital position.

Astra said the new Canal Plus 3D Demo channel aims to allow installers and retailers to promote 3D TV at points of sale. The channel will feature film clips and concert clips during the daytime.

Ferdinand Kayser, president and CEO of SES Astra, said: “We are very proud that Digital Plus has launched its 3D demo channel on Astra. As industry partner and technical service provider, we seek bringing innovations such as 3D forward. The fact that the leading Spanish pay TV operator has chosen SES Astra demonstrates the confidence Europe’s broadcasters have in our technical expertise and know-how. In view of the fast ramp up of 3D channels together with accelerating 3D TV screen sales, we are confident that 3D will soon establish itself as a premium layer of television.” 

Astra broadcasts six commercial 3D channels from operators including BSkyB in the UK, Canal Plus in France, Sky in Germany, Viasat in Scandinavia and pan-European broadcasters Brava 3D and Penthouse 3D. The operator also offers its own 3D demo channel.

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