Yahoo acquires IntoNow TV app

Yahoo will boost its social media presence with the acquisition of online TV sharing company IntoNow.

Start-up IntoNow has developed an application that enables users to identify TV shows and share them with others using the internet. The software is integrated with Facebook, Twitter, iTunes and Netflix.  IntoNow, which launched in January, has indexed over five years of US-based programming, creating a database to enable video discovery and programming sharing.

“Relying on social channels as a means for discovering content, whether it’s on a PC, mobile device or TV, is rapidly on the rise. IntoNow’s technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content,” said Bill Shaughnessy, senior vice-president of global product management at Yahoo. “The IntoNow application the team has built clearly demonstrates the opportunities the technology presents across Yahoo’s network, especially in regards to our video content, search, mobile and connected TV experiences. We are excited to have the IntoNow team join Yahoo as we continue to build out these experiences.”

Financial terms of the transaction were not disclosed.