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Cartoonito set for EMEA expansion

Turner Broadcasting is rolling out its UK pre-school channel Cartoonito across EMEA, increasing its distribution to 125 million homes in 112 territories.

The channel will roll out across a number of EMEA territories as a branded block on Boomerang in September. In Turkey and the Middle East, the Cartoonito block will broadcast on Cartoon Network.

Michael Carrington, chief content officer, Turner Broadcasting said: “We’re incredibly excited to be making such a big splash in the preschool market, with a full scale rollout of Cartoonito across EMEA. Whilst Controller of CBeebies, I’d always admired Cartoonito from afar, and having the opportunity to extend this wonderful preschool brand across EMEA was one I couldn’t resist.  Building on the success of the UK channel, and with two fantastic launch shows at the helm – Bananas in Pyjamas and Jelly Jamm – Cartoonito is set to delight audiences across EMEA as a hub of fun, funny and imaginative entertainment for preschoolers and their parents.”

Cartoonito launched in the UK in 2007 and broadcasts various preschool series, including Fireman Sam, Baby Looney Tunes and Care Bears.