CTAM Europes Creative Awards Program (CAP) for creative excellence in marketing for the cable television industry has officially launched today.
The awards, run by CTAM Europe, the European arm of the Cable and Telecommunications Association for Marketing, will be judged in three divisions Â cable operators, networks and content providers, and cable industry suppliers. Nominations are open for the following categories Â new brand launches and rebrands; repositionings and relaunches; customer acquisition and retention; innovative use of media.
Entries must be based on marketing and communications materials used between June 15 2010 and June 15 2011. Gold, Silver and Bronze awards will be presented at the Creative Awards Ceremony during the CTAM Europe EuroSummit 2011 in Malta on September 22.
ÂThis year we are inviting entries to CAP 11 from non-CTAM members and also adding a new division, so cable industry suppliers can participate in the competition as well,ÂÂ said Krisztina Homolay, managing director of CTAM Europe. ÂThis year, weÂve taken our awards program a step beyond creative excellence and made it moreÂ challenging and engaging for participants than ever before. Recognizing crucial business trends, industry needs and feedback from members, CAP 11 will focus onÂ marketing activities and communications that best build and sustain strong brands.Â
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