You Tube Live streaming service launches

YouTube has launched a dedicated streaming channel called YouTube Live.

The Google-owned video-sharing site has in the past streamed various concerts, sporting events and interviews, but this is the first time it has created a permanent live streaming platform. YouTube said the new service would allow “certain YouTube partners with accounts in good standing” to stream live content.

The beta platform enables account holders to stream live from their channels at any time and schedule events ahead of time to notify subscribers.

Live events previously streamed on YouTube include President Obama’s first State of the Union address, Indian Premier League cricket matches and a U2 concert.

Last week, press reports suggested that Google was planning a major revamp of YouTube, including reorganizing the home page into a series of channels around specific interest areas, with about 20 of those channels featuring a certain amount of professionally produced original programming each week.

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