Lovefilm teams up with Pushbutton for PS3 launch

UK DVD rental service Lovefilm has teamed up with technology company Pushbutton for the launch of its services on the Sony PlayStation 3 games console.

Lovefilm has entered into a long-term strategic partnership with Pushbutton to develop services for digital platform, which will be rolled out onto multiple devices.

The PS3T launch follows in the wake of the deployment in March 2010 of the Sony Bravia and Blu-ray devices version of Lovefilm’s service, also developed by Pushbutton.